Fix Cold Outbound: Why Trust Drives Pipeline Performance
April 23, 2025
3 PM BST
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About this Event
Your BDRs aren’t underperforming because they lack skill or effort—they’re struggling because they don’t have the trust of the market. And that’s on you.A study done by 6Sense shows that 83% of buyers initiated first contact with vendors when they’re ready to engage. So how do you become the preferred vendor in mind?Without brand trust, strong demand, and a clearly defined ICP, your outbound efforts are doomed before they even begin. The market doesn’t trust you, and your BDRs are paying the price. Outbound sales are harder than ever, not because of weak scripts or lack of effort, but because trust is no longer a given. It’s something that must be actively cultivated.Discover why the trust gap is widening and what leaders can do to address it from the top down.
This webinar is essential for anyone responsible for improving sales performance and ensuring their team can effectively reach and convert sceptical buyers.Join Stuart Dale and James Ford as they share practical steps for leaders to rebuild trust at the organisational level. Let’s deep dive into how sales and marketing alignment can drive outbound success.
Agenda
Learn the core reason on why your BDRs are struggling
Understand the changing buyer landscape and what role marketing and sales leaders play in it
Guidance in addressing the trust problem in outbound
Meet the Presenters
Stuart Dale
OrbitalX Co-Founder
Stuart Dale is a Go-to-Market (GTM) leader with over a decade of experience in building, scaling, and transforming SaaS teams in New York and London. As the founder of OrbitalX, Stuart has a proven track record of turning nascent teams into high-performing, revenue-generating functions within multi-million dollar businesses. His notable achievements include scaling a startup in London from $0 to $500,000 in ARR within six months as the first non-founder hire, growing revenue from $1M to $5M in 2.5 years in New York City, and increasing revenue from $10M to $13.5M in two years back in London. He has also significantly improved renewal rates, achieving over 100% net dollar retention, and has developed GTM strategies that drove a 60% increase in opportunity generation across North America, EMEA, and APAC.Stuart is currently a Partner at Blissgrowth's startup studio, helping businesses scale and grow, and continues to lead OrbitalX, where he focuses on accelerating revenue through effective demand generation.
James Ford
OrbitalX Co-Founder
James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.Over the past 15-years, James has led sales, marketing and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database, the during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.